Fishbowl review

Names margin leaks and low margin SKUs, prints three plans from $229, and keeps QuickBooks or Xero as the books.

Top 11 rank

#3 of 11

Score

7.1/9.4

Pricing

$$ (Essentials $229 a month billed annually with 2 users, Growth $429 with 5 users, Scale $729 with 10 users; Advanced Warehouse starts at $595 a month and is quoted by users and deployment)

HQ

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Verdict

Fishbowl is the best priced option here for a distributor that keeps its accounting in QuickBooks or Xero and wants the stock side of the business visible. Its AI Insights feature, with an assistant called Athena, says it flags looming shortages, late work orders, margin leaks, low margin SKUs, mis posts and tariff hits, then proposes the corrective action. Those are named owner numbers, which is why it ranks third. The cloud plans print their prices: Essentials $229 a month billed annually for 2 users, Growth $429 for 5 users with AI insights and unlimited warehouses, and Scale $729 for 10 users with lot traceability. A distributor that needs multi warehouse 3PL workflows and EDI is pointed at Advanced Warehouse, which starts at $595 a month and is quoted.

What customers praise

The page tells you who each plan is wrong for, which most vendors here do not: inventory plans do not include manufacturing, and Advanced Warehouse is the product for multi warehouse, 3PL or EDI driven fulfillment. Landed cost accounting posts to QuickBooks or Xero. Growth at $429 a month is $5,148 a year by our arithmetic for five users with AI insights and unlimited warehouses, the cheapest named margin view on this page.

What customers criticise

The pricing page contradicts itself. The headline says two way QuickBooks sync is built in, while the comparison table lists QBO bi directional sync as coming soon, core AI automations as coming soon, and audit trails as available Q1 2026, a date that has passed. The page also says prices are illustrative and subject to change. EDI sits on the quoted Advanced Warehouse platform, not on the cloud plans. Trusted by over 6,000 businesses and 11M inventory cost saved are vendor claims with no method.

Best for

A small distributor running QuickBooks or Xero for the books that wants inventory, reorder points and an AI assistant that flags margin leaks, at a price printed on the page.

At a glance

  • Integrations: QuickBooks Online, QuickBooks Desktop, Xero, Shopify, Amazon, ShipStation
  • Regions served: US

Red flags

Public risk signals as of October 2026: none. Live product. Essentials $229, Growth $429 and Scale $729 a month billed annually, Advanced Warehouse from $595 and Advanced Manufacturing from $675, the inventory plans do not include manufacturing warning, the coming soon and Available Q1 2026 table rows and the illustrative prices line read on fishbowlinventory.com/pricing on 2 October 2026. The Athena assistant, the margin leaks line and over 6,000 businesses read on fishbowlinventory.com the same day. Signal noted, not adverse: the pricing table shows features as coming soon that the headline describes as built in. See the full red-flag report.

Alternatives

See alternatives to Fishbowl, or compare against the next-ranked entry: Fishbowl vs Unleashed.

Where else this brand ranks

Source: Top 11 Acumatica vs NetSuite vs Fishbowl: 11 Best ERP for Distribution Companies 2026, verified October 2, 2026 — no paid placement.