Salesforce Starter vs Keap
Side-by-side from the Top 11 ranking of HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026. Last verified June 4, 2026.
The short answer
Salesforce Starter ranks higher on Top 11 (#4 vs #9) for Small business owners choosing a CRM (HubSpot vs Salesforce vs Zoho). The industry standard for power and scalability, but with a steeper learning curve.
At a glance
| Salesforce Starter | Keap | |
|---|---|---|
| Top 11 rank | #4 / HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026 | #9 / HubSpot CRM vs Zoho CRM vs Freshsales: 11 Best CRM Software for Small Business 2026 |
| Score (out of 9.4) | 8.6 | 7.6 |
| Best for | Most powerful and scalable platform | Best for sales & marketing automation |
| Pricing | $$ ($30 to $125/user/mo) | $$$ ($199 to $289/mo) |
| HQ | San Francisco, USA | Chandler, USA |
| Founded | 1999 | 2001 |
Salesforce Starter
The industry standard for power and scalability, but with a steeper learning curve.
www.salesforce.com/solutions/small-business/Keap
Powerful automation for service businesses, but with a higher price and learning curve.
keap.com/Methodology and scoring weights live at /methodology. No vendor pays for placement — see about.